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If your organization offers all of its courses for free, you may disregard the advice below.
Preview: Consider offering a free preview or trial of your course by including a selection of lessons. This allows prospective buyers to sample the content and get a sense of the course's quality before committing to a purchase.
Free Courses: If your course consists of only one lesson or doesn't lend itself to offering a preview (e.g., instructor-led courses that aren't easily previewed), consider offering other courses for free. This can attract visitors to your site and encourage them to purchase other courses.
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