Search Engine Optimizing (SEO) for a site that sells online courses is crucial for driving organic traffic, increasing visibility, and attracting potential learners. With effective SEO, your courses are more likely to rank higher in search engine results, helping you reach a broader audience and ultimately boost enrollment and sales.
Course Name: Identify and use relevant keywords in your course's name (both the full name and the short name) to improve your search engine rankings. Respect the fact that the short name should be just that - short. We recommend keeping the short name between 15 and 25 characters.
Course Summary: Use relevant keywords in your course summary to improve your search engine rankings and provide a good description of the course to potential learners. The keywords used in your course name should be re-used in the course summary.
Course Image: Upload an image that accurately represents the course and leans towards a professional look rather than using clipart. The system will scale the image based on its size automatically but an image twice wider than higher (e.g. 500px wide by 250px high) is recommended.
Accreditation: If your course is accredited, make sure to include this information in both the course summary and the "Accreditation" section of the course settings. Healthcare professionals often search specifically for accredited courses to meet the requirements of their college or regulatory body. If you only mention accreditation in the course summary but leave the "Accreditation" section empty, your course won't appear in search results when learners apply filters for accredited courses.
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