Creating a high-converting front page is essential for capturing the attention of potential learners and guiding them toward enrolling in your courses. A well-designed front page highlights your offerings, communicates value, and makes it easy for visitors to take action. By focusing on clear messaging, intuitive navigation, and compelling calls to action, you can turn visitors into paying customers and boost your course enrollment.
Visitor Access: Allow visitors to explore your front page without requiring them to create an account or log in. When they try to enrol, the system will automatically redirect them to the login or registration page.
Course Catalogue: Showcase your available courses directly on the front page. Forcing users to click through multiple links to view your offerings creates a poor user experience.
Highlight OCI: Feature the OCI logo on your front page to demonstrate that your site and content meet OCI's high standards. OCI is a globally recognized and trusted platform. Many buyers feel more comfortable purchasing from OCI because of its established reputation for reliability and customer service. The platform’s buyer protection policies, backed by OCI's strong reputation for quality, instills confidence in your learners.
Stay Current: If your courses have an end date or are no longer current, ensure you either set the end date or hide the course. This will automatically remove the course from your front page and from the OCI Marketplace. Additionally, make sure that any accreditation information is up to date. Displaying outdated materials or expired accreditation information, such as a past live webinar, can make your site appear inactive.
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